The creation of a network case is essentially the same as the creation of a regular case. The only difference is that the network case has to be linked to the network pixel manually, while a regular case is automatically linked to it's advertiser pixel. Some cases are used to create audiences for reporting and retargeting purposes, while other cases are created to track events. For more detailed information about cases, check out the Cases article here.
1. Create Network Case
First thing to do is create a new case. To do this, first select your advertiser and navigate to the Demand > Cases section in the left navigation bar. In the top right, click the New Case button to start configuring your first case.
3. Set as Funnel Step or Audience Case
Is your case part of the sales funnel or not? When a case is marked as being part of the sales funnel this case will be used in optimization and reporting. When you select "not part of the funnel", then you can skip step 4 and go straight to step 5.
4. Select Funnel Stage
When you have selected that the case is part of the sales funnel you can choose between 13 standard funnel positions.
|Home||Splash page||If your site has a splash page before the actual home page. Example: For language selection|
|Homepage||This case is located on the homepage.|
|Promo landing page||This case on specific promotional landing pages.|
|Category||Top level category selection,||The highest product category level. Example: /travel-info|
|Sub category selection||Sub category level. Example: /travel-info/luggage|
|Search results||The page that users land on where search results are displayed. Example: search/?q=discounts|
|Product||Product selection||The specific product page. Example:/flights/from/AMS/to/JFK/|
|Product details page, add-ons||Page for more product details or add-ons for the product. Example: /product/iphone-6-case-black/details|
|Add product to basket||When user selected a product to be put in the cart or wishlist.|
|Check out||Basket overview page||User has chosen to check-out and will be presented with an overview of the shopping cart.|
|Address form||Check-out page 1 user is asked for name and address information.|
|Billing information||Check-out page 2 user is asked for payment details.|
|Sale||Thank you page||The purchase has been confirmed.|
Click on the funnel category and then select the eligible funnel step
5. Configure the Case Setting
Name: Use a structured naming convention, like: "Advertiser - Tag Name - Segment Name".
6. Configure Your Case Loading Conditions.
You can use two kinds of relations: AND & OR. If you apply the AND relations between groups, the within group relations will be set on OR, and vice versa.
7. Link the Network Case to Your Network Pixel
The final step and the one that differs from the advertiser cases is linking the Network Case to the Network Pixel. Simply type the id in the search box and click the right pixel. Now your case is added to the Pixel and you will be able to use it in you campaigns.