Now that you have configured all parameters necessary for your retargeting and reporting needs, it is time create the Yieldr Tag and implement it on your website. The Tag needs to be implemented either directly in the website's source code or preferably within a Tag Management system. You can collect the Tag by selecting your advertiser and pressing the more options button (the three dots on the right hand side). Select "Get Tracking Pixel" from the dropdown menu.
The Tag will appear and you can easily copy the code by pressing the "Copy to Clipboard" Button.
When you implement the Tag, make sure all parameters you have configured in the first step are being filled with the correct data. To test the implementation, you can use the Yieldr Tag Inspector in Google Chrome.
The values passed through in the parameters should be encoded in UTF-8. If the values are not encoded this way, it will cause the Yieldr Tag to malfunction. Use a dot symbol '.' to define decimals. Use a semicolon ';' to separate multiple values when necessary.
When an ajax request is done, the advertiser custom data script should change accordingly.