Sometimes you want to use an audience with multiple advertisers. For example to either include or exclude this audience from a campaign. Especially for this instance we have developed the Network Pixel. The Network Pixel can be used by all advertisers within a company. So when multiple advertisers implement the Network Pixel on their websites. The segments/cases that are created can be used in any campaign in the company. So the main difference between a regular pixel and the network pixel is that a regular pixel can be used for one advertiser and the network pixel can be used on multiple advertisers.
Create Network Pixel:
Before you can start configuring cases it is imperative to first select the parameters you need. The parameters that you select will be added to the network pixel that you can generate after this step.
Name: Insert the name of the network pixel.
Company: Select the company for which the network pixel will be used.
Fired Between: Define the time window in which the network pixel should fire.
After filling in the general settings you can now add the parameters that you need. There is a list of standard parameters available here. If the parameter that you need is not available as a standard parameter, it is also possible to manually add it as a custom parameter. Instructions on how to do this can be found here.
If your website uses a cookie wall or consent form, it might give users the possibility to opt-out of being tracked. This can be done by either not loading the Yieldr Tag or by using the parameter cookies_allowed. The standard value is cookies_allowed=1. When a user explicitly doesn't give consent, you should set cookies_allowed=0. This opts the user out.
Once you've configured your parameters hit the "Save" button or press "Get Tracking Pixel" directly.
In the Network Cases section, you can see all Network Cases that have been created and attached to your Network Pixel. If you don't have these yet the next step is building Network Cases.