Before you can start configuring cases it is imperative to first select the parameters you need. The parameters that you select for the advertiser will be added to the pixel that you can generate after this step. To start configuring parameters click the Demand > Advertisers section in the left side navigation. Select your advertiser and click the three dots on the right and select "edit advertiser" in the dropdown. Now navigate to the Parameter & Pixels Tab.
After filling in the general settings you can now add the parameters that you need. There is a list of standard parameters available here. If the parameter that you need is not available as a standard parameter it is also possible to manually add it as a custom parameter. The main difference between standard and custom parameters is the choice of operators. When you want to define a parameter that is not available in our standard list, simply type in the name of your parameter and hit the "tab" button on your keyboard. You can now add your parameter(s).
If your website uses a cookie wall or consent form, it might give users the possibility to opt-out of being tracked. This can be done by either not loading the Yieldr Tag or by using the parameter cookies_allowed. Set cookies_allowed=1 as a standard, and when a user explicitly doesn't give consent set cookies_allowed=0. This opts the user out.
Note that when you add a parameter from the standard parameters list, you will not have to define the operator type.
However, if you define a new parameter, the platform will ask you to define the operator (e.g. text, date or number). To do this, simply click the gray button and select a value from the dropdown menu.
Once you've configured your parameters you can generate the tag and add it to your target website.
<img src="https://n.254a.com/pixel?advertiser_id=999¶meter_1=parameter_1_value¶meter_2=parameter_2_value&output=img" width="1" height="1" border="0" />
Please note: The advertiser_id should be the same as the advertiser_id you have created in the platform and make sure the output=img is set at the end of the url.