A placement is an open slot on a publisher website where an advertiser creative with matching specifications can serve. For example, a 300x250 size slot on www.monkeys.com that permits a 300x250 size banner creative from Sample Advertiser. Placements are generally used by advertisers who wish to traffic a direct media buy through Yieldr.
When you create a placement in Yieldr, you select the size of creatives that can serve on the placement, set a reserve price for your managed demand and configure a default/ passback tag.
There is a certain hierarchy, in this case it's Publisher > Site > Placement. If there is no Publisher and Site created yet start here.
1. Create new Placement:
Under Supply > Publisher, select the parent site to which you want to assign the placement. Then click the Create New button and select Placement. This opens the Create New Placement dialog.
In this view you are also able to edit or delete placements. If you delete a placement, the placement will be completely removed from the system and if you try to serve an impression on a deleted placement, the impression will be blank and Yieldr will not redirect it.
- Name: Enter the name for you wish to use for the tracker. You will later be able to search for and report on the tracker using this name.
- Currency: Select a currency.
- Pricing Type: From the dropdown you can choose either CPM, which is in dollars or RevShare which will require a percentage. Chose the right value depending on the deal you have with the publisher.
- CPM Price: This is the CPM price in dollars you pay for the impressions. This option is only available when you choose Pricing Type CPM.
- Demand Filter: At this level it is mandatory to use the Demand Filter. You must link it to a tracker campaign you have created in the first 3 steps on the Demand side.
- Ad Size: Configure the size of the placement to restrict creatives of a specific size, select the size from the Creative Sizes field.
- Demand filter: Select eligible advertisers, line items, campaigns.
2. Configure Default Tag:
In order to prevent serving blanks, you can set up your own default creative and assign it to a placement. This should be a third-party URL or tag that sends the impression to another ad server. The default creative will serve if there is no eligible creative that can clear the set price.
- Defaulting to a third-party ad server
When you default to a third-party ad server, you are still filling the impression and therefore will pay the publisher for this default.
Once you've finished setting up placements, you can export the tags and give them to your publishers for inclusion on pages.
3. Select the Placements to export:
Navigate to the Supply > Publisher > Sites, use the context menu to show all placements for a specific site. Select the placements you want to generate, go to actions, and select Generate AdTags. This displays the Generate AdTags dialog.
4. Set Parameters:
In the Parameters section, set the format and type for the tags:
- Secure adTag: Here you can select whether you want the placement to be secure (https://) or non-secure (http://)
- Macro's: You can add macro's to the placement which the publisher's system can replace dynamically. We've predefined a few macro's for you, but also left you the ability to create custom macro's.
Click the Get AdTags button. The dialog refreshes to show the tags as well as your delivery options. Also, a preview displays below each tag that has default creatives.