After setting up a line item, you can create a campaign to choose exactly how to spend the money for optimum performance. This page walks you through the process of creating a campaign.
1. New Campaign:
Select New Campaign > RTB on the green button on the top right and let’s get started. This will open a new campaign which you can setup according to your own preferences.
The basic setup starts with 5 steps explained below.
- Campaign Type: Retargeting, Prospecting, Direct, Rich Media or Data Buy.
- Strategy Type: Standard or Goal.
- Goal: Choose an optimization strategy.
- Device & Inventory Types: Desktop, Phone (Mobile web or in App), Tablet and Media Centers.
- Run-time: Choose starting date, end date.
In the General section, enter the following basic details:
- Name: Enter the name for the campaign. You will later be able to search for and report on the campaign using this name.
- Display URL*: This is the URL that will be shown to the SSPs so that they are aware of which advertisers are buying their inventory. Just enter the top level domain of your landing page.
- State: The state is set to "Inactive" by default to prevent the campaign from spending before all necessary settings and creatives are complete. You can set the state to "Active" at any time.
* Example: "http://www.yieldr.com". Make sure this is filled in correctly (in line with the landing page of your creatives) otherwise the SSPs might reject your creatives.
4. Bids & Conversion Points:
In the Bids & Conversion section, enter the following details:
- Frequency cap*: Set your frequency cap per X hours**.
- Currency: Use this setting to override the default currency setting for this campaign. This currency setting will affect the bid value, max cpm, budget and nitro budget settings.
- Pricing type*: Select your pricing type. You can choose between CPM, CPC and CPA.
- Bid value*: The bid value will be either a CPM, CPC or CPA bid depending on the pricing type selection.
- Max CPM*: When choosing CPC or CPA pricing type you will be presented with the "max cpm" field. Use this field to limit the max cpm your campaign will bid. The max cpm value is also used as input for nitro budget.
- Pacing*: Choose for either ASAP delivery or even pacing. Only when selecting even pacing your chosen optimization strategy will be applied.
- Daily Budget*: Set budget type choose budget type (Either money or impressions). Set your daily campaign budget.
- Lifetime Budget: Set a budget for the entire lifetime of the campaign.
- Nitro Budget: Set your preferred Nitro budget. Please check the Nitro budget article for more information on Nitro budget. Nitro will use the value set in the "max cpm" field and will use 50% of the max cpm as max bid, so please make sure that max cpm contains a realistic value.
- Intermediary Conversion Goal: Select a point in the sales funnel before the final conversion to focus on.
- Optimization Points: Select at least 1 and at most 3 conversion points in the sales funnel to improve conversion prediction. When CPA (or Goal strategy) is selected Yieldr will bid based on the conversion case you define in Conversion Points. In order to feed the algorithm with more data you have the option to select multiple optimization points. Typically these optimization points are funnel cases that are relevant to your goal.
- Conversion Points***: Select the final sales event to be achieved.
* underlined items are mandatory
** When running performance campaigns don't set the frequency cap too tight. Yieldr will algorithmically optimize to optimum frequency and recency. Low frequency caps are generally evil and can hinder your campaign performance and delivery.
*** Only voluntary when the campaign is not using cases for optimization.
Step 5. Targeting Options:
In the Targeting Options section you are able to specify campaign targeting.
- Categories: Category targeting enables you to target on the categories passed by the SSP/publisher.
- Exchanges, Publishers and Sites*: Include or exclude one or more Exchanges, Publishers or sites.
- Direct Inventory**: Select either one or multiple Publishers / Sites / Placements. It is not possible to mix these three.
- Deals***: Target Global Deals (open to all campaigns in Yieldr) and Private Deals (closed deals reserved for selected Campaigns / Advertisers).
- Domain Lists: Select a specific domain list previously created with a selection of domains to target or exclude from your campaign.
- Specific Domains: Select specific domains directly to target or exclude from your campaign.
* For more information on targeting options see SSP Targeting Explained article.
**Direct inventory only shows when Campaign Type Direct Campaign is selected.
***When you target a deal for a specific SSP, it effectively means that you add a targeting restriction for that particular SSP. The deal targeting you apply will only apply for the relevant exchange. Example: When you are targeting SSP A and SSP B. And you are targeting deal 1234 on SSP A the result will be that traffic on SSP A will be restricted to deal 1234, but traffic on SSP B will flow without restrictions.
Create your audience targeting profile. The audiences dialog lists user segments (formed by cases) belonging to the current advertiser as well as segments defined at the network level. By default, your campaign will target all users, whether or not they are in user segments. Use and attach the previously created cases to either include or exclude user segments from your campaign.
5.3 Locations & Languages
Geo targeting is based on Digital Element database. By default, your campaign will target users in all geographic locations.
- Location*: You can either include or exclude countries, regions/provinces and states.
- Language: You can either include or exclude languages based on your user agent.
* Note that when you exclude a country, its regions and cities are not available for further inclusion or exclusion.
5.4 OS & Browsers
By default all Operating Systems and Browsers are included.
- Operating Systems: Include/exclude operating system families and operating systems.
- Browsers: Include/exclude browser families available for targeting.
To limit serving to specific days and hours of the week, you can use Daypart Targeting (UTC time zone).
5.6 IPS & URLS
- Specific URLs: URL targeting enables you to target specific URL's. Examples: domain.dom/monkeys, domain.com/*, *.de
Select your creatives or creative sets.